The MissionWord Crossy is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.
Fotoable were seeking a game-focused digital marketing agency who could rapidly prepare a national DRTV advertisement in 4K quality that would drive additional players to the game.
The ProcessThe Game Marketing Genie team created a cost-effective solution that would include end-to-end management of the campaign including strategy, concepts, scripting, pre-production, footage capture, editing and post production.
A high-level strategy was prepared based on the target audience and platforms being utilised, helping the team to prepare a variety of concepts and scripts for review by the client before a shortlist was developed and thorough user research was performed.
The shooting, editing, animation, and post-production were all managed in-house by the Game Marketing Genie team, resulting in a 4K DRTV promotional advertisement that was broadcast on several major TV networks across the United States of America.
The ResultsThe Word Crossy campaign successfully produced a 4K DRTV promotional advertisement which was invaluable in generating over one million new players to the platform, developing a greater brand awareness for later stages in the brand's lifecycle.
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