Your PC Game Marketing Strategy

With more than 50,000 games on Steam alone, you need to make the most of your PC game marketing to come out on top. Our experts will boost your game by using clever engagement strategies to create a cohesive player experience.

Take Your PC Game to the Next Level

PC gaming is different from that of mobile, console or web browser. So, what does this mean for you? It’s simple - you need a specialized PC game marketing strategy. The team at Game Marketing Genie use a variety of techniques including Steam page optimization, search advertising, SEO, social media and more to get your game to the people who want to play it.

Connect your PC game to the right players in the right place at the right time. Let our gaming pros get your game the hype it deserves.

Why Game Marketing Genie?

We know what it takes to boost your game in the competitive PC gaming landscape.

Platform Specificity

While Steam is the leader in the PC gaming market, we know that what works for one platform won’t work in the same way for another. From Steam and Epic Games to the Xbox Game Store and GOG.com, we’re the masters of creating, distributing and optimizing content and advertising that will get your game seen.

Getting Started

Precision Optimization

We’re not only masters of app store optimization, we also have the skills to transform your PC game’s store page to help attract more impressions and purchases. Our data-driven insights allows us to develop the right keywords, descriptions, screenshots and more that will get your game clicked on.

Measured Metrics

Once your game is live, platforms like Steam start giving you impressions which turn into page visits and eventually sales. We can track who’s viewing your page, wishlisting your game or buying it, and translate this into marketing strategies that boost your purchases.

Solutions for Businesses of All Sizes

Our experience cuts across many industries and markets.

Have you got a great game that’s not getting the purchases you desire? The team at Game Marketing Genie have the skills to start generating hype.

Want to Boost Awareness, Engagement and Sales for Your PC Game?

Awareness

PC game marketing starts long before your game is released. The earlier you start, the better. We know how to get your game off the ground with creative awareness strategies, enticing “coming soon” store listings and active community management to help spread the word.

Launch

Don’t lose any momentum just because your pre-launch phase is over. We’ll work with you to implement customized engagement and retention strategies to ensure that your players keep playing - and bring their friends along too!

Analysis

Data is a key pillar of our marketing, and is instrumental in how we are able to create campaigns that work. We gather insights about your audience, industry, genre and more to develop targeted marketing strategies that get results.

Our Case Studies

We have worked with great companies of all sizes!

Recyclings Run

Recyclings Run is an endless runner game, developed in conjunction with the Recyclings line of toys. In Recyclings Run, players collect bottle caps to create new characters and can unlock new accessories for their characters by collecting currency.

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Monstrum 2

Monstrum 2 is the long-awaited multiplayer sequel to the smash hit survival horror game Monstrum. Players must explore Sparrowlock, a procedurally-generated sea labyrinth, while figuring out how to escape as deadly monsters hunt them down — who are also playable!

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AO Tennis Smash

AO Tennis Smash is the official game of the Australian Open. In this 3D tennis game, users play as avatars that take to the courts at the Australian Open and swipe their way to victory with vicious topspin, biting slices, and powerful flat shots.

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Word Crossy

Word Crossy is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.

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Infinity Heroes

Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.

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Heading Out Hair & Beauty

Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.

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Skylanders Ring of Heroes

Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .

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Owls & Vowels

Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.

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Roffles

Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.

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Red Apple Reading

Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.

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TIKS

TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.

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We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.

Marc Gamet, Kuak Pty. Ltd.

Game Marketing Genie helped us achieve campaign success through their strategic approach. Their campaigns resulted in a significant increase in player engagement and ROI. If you're considering working with GMG, don't hesitate—they can make a real difference to your bottom line.

Chris Christou,
Corporate Piranha Entertainment Pty. Ltd.

Game Marketing Genie delivered strong campaign results for us using their data-driven approach. Their work not only increased our game's visibility but also helped us develop strategic plans for the future. If you're looking for a partner who delivers performance, GMG should be your first call.

Arjun Gopal, Headstart International

Game Marketing Genie knows how to deliver both short-term wins and long-term success. Their marketing efforts boosted player acquisition, but more importantly, their retention strategies significantly increased our game's active user base. They have extensive experience in the game marketing industry, and we highly recommend them to any studio looking for measurable outcomes.

Jimmy Lin, Junkfish

Awards and Recognition

Engaging with us gives you the assurance that you are working with a globally awarded game marketing agency.

Powerful PC Game Marketing

Want to take your PC game to the next level with a considered strategy developed specifically for your game? Chat with the experts at Game Marketing Genie today.

Our Partners

Power Up Your PC Game

Sick of seeing other PC games blow up while yours gets lost in a sea of unplayed titles? Want to release a new game but are afraid of not having the impact you desire? Don’t worry, it doesn’t have to be this way! At Game Marketing Genie, we use our expertise in the gaming industry to help amplify your game and give you the best chance at standing out among your competitors.

Get in touch with our experts today to find out more about how we can help you gain a competitive advantage and get your audience talking.

Frequently Asked Questions

What platform is best for me?

Steam, Epic Games, GOG.com, something else? Choosing the right platform for your PC game can be difficult in this crowded marketplace. What will work best for you will depend on a variety of factors including your audience, the style of game, the features you require and more. Our team can analyze this information to determine the best fit platform for your game.

Does my game have to have a PC game store page already?

We can optimize your existing page or create a new one for you from the ground up! Work with our team to find out what we can do for you.

What if my game is on PC and another console?

Doesn’t matter! If you want to get clicks to your game’s PC store listing, we can handle that and any other platforms your game is on. All we need to know is what platforms your game will be available on, and we can get started!

What services do I need to use?

There are a variety of services we can provide in your PC game marketing strategy! What we use is much the same as determining what the best platform for your game is. We’ll conduct extensive research into what is required to help take your game to the next level. Once we’ve narrowed it down, we’ll discuss with your team and create advertising that is customized to your game.

Related Services

Now that your PC game marketing is taken care of, Game Marketing Genie can help you optimize these parts of your marketing strategy.

Social Media Strategy

We put your company in an optimal position to tap into the rich interactions that naturally occur in social media platforms, and show you how to leverage them to increase brand reputation and awareness.

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Content Marketing

We target players using custom techniques designed to reach them at the right time. We create and promote content that attracts and retains audience attention, with the objective of steering traffic towards your website.

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Digital Advertising

We offer targeted, data-driven end-to-end digital advertising strategies and campaign management services that includes keyword research, ad creation, landing page creation, and reporting
on performance.

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