Game Marketing Genie Blog / Web Analytics

Are you frustrated that your game isn't getting the recognition it deserves on Steam? You're not alone! 

As a game studio, you're generating massive amounts of player and audience data every single day—from your marketing campaigns, social media channels, Steam or console storefronts, in-game events, websites, and more. Within all that data lies...

Game marketers are obsessed with metrics like CPI, ARPU, and DAU. They are the key to unlocking campaigns that drive downloads, leading to better marketing strategies and exposure for your game. 

But not all metrics are equal.

Given the variety of...

YouTube is officially the most-visited website globally in 2022, with a whopping 8,184,698,651 users as their monthly search traffic! It is an incredible platform for visual products, such as video games. Through your YouTube channel, you can share...

In a market where hundreds of games launch every day, developers can no longer rely solely on game design and quality to attract players. They need targeted marketing campaigns to ensure their titles are discovered and played. Fortunately, there are...

With 2.5 quintillion bytes of data being generated on a daily basis, information is the cornerstone of success for businesses. From Netflix, General Electric, and Capital One to American Express, Amazon, Starbucks, and T-Mobile, brands from all...

Data is one of the most important marketing tools you need to grow your business. It will help you understand your customers better, and you’ll use this information to improve your marketing efforts.

If your marketing channels aren’t bringing the...

In October 2020, Google made a big move in the world of web analytics by introducing Google Analytics 4 (GA4). A super-smart tool that was far more than a mere facelift of its predecessor, Universal Analytics (UA). GA4 is an entirely new approach to...

One of the reasons that all of the biggest brands we know and love are successful is excellent data management. Businesses need to adapt to leveraging the insurmountable data they receive on a daily basis because without proper data acquisition and...