Following the iOS 14 update released by Apple, Google too came up with its own measures to safeguard its users’ privacy. On 3rd June 2021, Google informed developers that starting late 2021, when Android 12 users opt-out of personalized ads, the...
When you want your paid ads to reach and convert specific audiences, you need to know how to market a game. Google Ads is one of the best tools to accomplish this. Unlike organic search, Google Ads allows your video game to be seen at the top of the...
One of the reasons that all of the biggest brands we know and love are successful is excellent data management. Businesses need to adapt to leveraging the insurmountable data they receive on a daily basis because without proper data acquisition and...
Right place. Right time. Right message. Reaching your target players like this is essential. Google Ads allows brands to achieve this, with search ads helping you promote to relevant searchers.However, let's not forget that online users habitually...
Technology evolves, and as marketers, advertisers—or anyone at all interested in selling anything—it’s our job to keep up to date. And in light of the upcoming updates to Google Ads, with a switch from a second-price auction to a first-price...
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