Game Marketing Genie Blog / Small to Medium Enterprise

As a developer with a couple of high-potential games, you already know your game (no pun intended). But marketing it is a whole different story. 

The truth is marketing constantly evolves and adapts. The modern marketing landscape has tried-and-true...

Video game development is very expensive, especially for indie game developers. From the tools required during development to the marketing cost once completed, the budget for a simple game can easily reach $100,000. Such high costs are out of reach...

It’s a hard world out there for new video gaming companies.

But it doesn't mean you can't make it. While not in the gaming industry, there are plenty of successful unicorn startups whose names you’ve probably heard of. These include Uber, and more...

Most brands have made the move to digital advertising in recent years. There is a good reason for this - your audience exists online and you’re missing out on opportunities if you don’t choose to reach them there.

But it’s not only a powerful tool...

Only half of all small businesses survive past their fifth year. This is because they face difficulties that bigger, established brands often don’t have to imagine. Smaller teams, lower budgets, less to fall back on - there’s a lot that can go wrong...

So, you’ve done the hard yards and developed a fun, great-looking game with plenty of depth and a rich user experience. Now all you have to do is release it and watch the accolades and revenue flow in, right?

Wrong.

If only it were that easy. This...