The mobile app industry is as profitable as ever, which is not surprising since people now spend five hours per day on their smartphones.
However, the sheer number of mobile apps available across a variety of marketplaces has made the landscape over...
Conceiving and implementing a smart marketing campaign may spell the difference between the success or failure of your game. It’s no secret that advertising your product to the player base most likely to buy or install it is one of the fundamental...
You’ve probably heard at some point that the average attention span of a goldfish is just nine seconds. Despite scientific backing that has somewhat debunked this myth, it is still an interesting insight into memory. So when Microsoft famously...
Marketing in any niche is an extremely vast topic that contains too much information to squeeze into one article. This post is a bit more focused in the sense that it aims to address a specific approach to marketing in a specific niche - gaming. The...
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