Game Marketing Genie Blog / Targeted Audiences (3)

Last updated: 11th May, 2023

Gamers exist on the internet, and social media is a big part of their existence. From community and chat to new games and updates, social media plays many roles in their gaming experience. 

Which means there are a lot of...

The gaming industry had it easy in its earlier years. You’d release a game, and a whole gang of players would jump on it. But there weren’t as many games to pick from back then. Back in 2010, only 276 games were released on Steam. In 2018, that...

More and more businesses are taking their marketing strategies online. 

You might be wondering what the reason for this is. Out of the almost 7.75 billion people in the world, more than half all have their own unique smartphone or are internet...

You’ve had people play your game before, so why not try to hold onto them as recurring players? People who have interacted with your content or have seen your advertisements are already aware of your game. 

They have seen these things because they...

Your gaming studio distributes fresh content among its social media channels, creates advertisements and attracts new customers every day. You try to reach the right players at the right time on the right channels, using tools that target these...

Digital marketing is a multi-faceted concept. It includes anything from the creation of short email and social media content to the structure of company websites, blogs and online advertising. But what do these marketing channels have in common?...

Brand trust is an intangible but invaluable asset that any business should strive to have – and the game industry is no exception.

But, like any valuable asset, brand trust takes a lifetime to build and a moment to lose. So, how do you deal with...

The power of Facebook Ads continues to grow, making it an increasingly effective platform for promoting mobile games. For smaller agencies operating with tight budgets, navigating the competitive landscape can be challenging. However, this is...

If you’ve been keeping up to date with our blog, you’ll understand by now that video game community management is a key piece of your game marketing strategy puzzle. But if you are new to the game (excuse the pun), then it can be difficult to know...