Game Marketing Genie Blog / Targeted Audiences (2)

In video games, higher player retention rates convert to more monetization opportunities. A game generates higher revenue when played several times per week, or better yet, per day. In addition, a worth-sticking-to game helps strengthen the fanbase...

Content is one of the most important building blocks of your marketing strategy. Creating content should be one of the most important priorities for any gaming studio, but not all of it needs to be created by you. 

User-generated content (UGC) is...

Understanding your gaming target audience requires a decent amount of research. Whether you're a big-name studio or an indie dev, putting yourself in your players' shoes is the first step to selling your game to your audience.One of the main reasons...

Over the last decade, indie games have grown in popularity and in number. Emerging as early as the 1970s, indie games were the precursor to the games we know and love today. Unlike AAA games which have higher marketing budgets and a larger team of...

As a gaming studio, you’ve got a lot of options for reaching your players. Most of the old methods like TV ads don’t work as well anymore, but email marketing is still widely used. Why? Because it has defied the odds to continue providing brands...

Gaming communities are a place for players across the world to unite. They can find people who like and play the same game, get tips and strategies, and make new friends. Communities give them a direct opportunity to share experiences and connect...

Have you ever blown your yearly grocery budget in a single week trying to get a coupon that might win you a car? Have you ever driven two suburbs across to go to a specific supermarket because you were collecting their latest stamps? Or maybe, you...

Your game is exceptional. You've put a lot of time, effort, and money into making it, and now it's ready to be released. You must now prove to the right players why your game is better than the rest, and you get to do this clearly by defining your...

In the final moments before launching a game, marketing is usually the last thing on most developers’ minds. The truth, however, is that it should be first.

Without proper marketing, a game dies before it gets the chance to shine. A whopping 95...