Game Marketing Genie Blog / Targeted Audiences

You have successfully developed a game, and now you’re thinking about how to reach the target audience. If you’re wondering what an efficient and effective way to reach your audience is, the answer is simple: social media marketing.Social media has...

Are you looking to launch your first game and make it a success? A Steam Wishlist campaign can help you build momentum and engage players before your game even hits the launch phase.

Steam Wishlists, introduced in 2010, allow players to track...

Putting a lot of effort into your gaming content and products, but aren't seeing the results you want? If your target audience can't find you when searching for related keywords, they'll stumble upon your competitors instead. But the problem is not...

For game developers, nothing's more frustrating than seeing players come and go without a trace. You spend countless hours crafting a game to be enjoyed, only to have your efforts go unnoticed. Add an economic downturn to the complicated mix, and...

In today's competitive gaming landscape, keeping players engaged and retained is THE most critical aspect of game development. 

Did you know 70% of mobile game players churn within the first three months? (source: Statista). Don't let that happen to...

Do you need help attracting and retaining players for your game? Are you falling behind in the crowded gaming market where new games are entering what feels like every other second? Don't let your competitors outdo you! It is time to create...

Gaming platforms are not just for gamers. Over the past few years, advertising in mobile games, including non-gaming brands, has become a popular marketing tool. According to an InMobi report, 60% of advertisers began using mobile gaming advertising...

Personas assist marketing teams in developing a representation of their primary user segments. Every major brand has its own personas, so if you don't have one, your competitors are targeting your audience while you wait.Consider every major...

What is a game without its fans? There are a lot of big gaming communities out there, full of players that actively engage in the games, content, events, and more! But all of these communities started from a small seed, carefully nurtured by the...