Game Marketing Genie Blog / Video Game Marketing (2)

Did you know that by 2025, the global gaming market is expected to reach $300 billion? It’s no surprise that the number of players will grow, with the total potentially exceeding billions.

In this industry, visual marketing dominates. Think about...

Visual novel marketing is essential for small game studios looking to promote their narrative-driven games. The graphic novel industry has experienced significant growth in recent years, and according to market share data from Comic Book Revolution,...

For success in the gaming industry, a captivating and immersive game is only one side of the coin. The other is positioning your game so your audience can learn about its existence. 

Mastering gaming social media isn't just about making content and...

Are you looking to launch your first game and make it a success? A Steam Wishlist campaign can help you build momentum and engage players before your game even hits the launch phase.

Steam Wishlists, introduced in 2010, allow players to track...

Putting a lot of effort into your gaming content and products, but aren't seeing the results you want? If your target audience can't find you when searching for related keywords, they'll stumble upon your competitors instead. But the problem is not...

For game developers, nothing's more frustrating than seeing players come and go without a trace. You spend countless hours crafting a game to be enjoyed, only to have your efforts go unnoticed. Add an economic downturn to the complicated mix, and...

In today's competitive gaming landscape, keeping players engaged and retained is THE most critical aspect of game development. 

Did you know 70% of mobile game players churn within the first three months? (source: Statista). Don't let that happen to...

Are you frustrated that your game isn't getting the recognition it deserves on Steam? You're not alone! 

As a game studio, you're generating massive amounts of player and audience data every single day—from your marketing campaigns, social media channels, Steam or console storefronts, in-game events, websites, and more. Within all that data lies...