Game Marketing Genie Blog / App Store Optimization

Apple’s release of the iOS 14 update has had huge effects on the mobile game and app advertising space. The update gives Apple users the choice to block the IDFA (Identifier for Advertisers) from their apps. Among other things, this means that apps...

Mobile use is rapidly rising and is a shifting economy that doesn't function the same way it did even one year ago! People are spending an average 4.8 hours on their cellphones per day, according to data from App Annie. The Manifest also shows that...

Have you ever played a video game that allowed you to select the language you wanted to play in? If the answer is yes, and it probably is, then you've experienced game localization. Game localization is one of the most efficient mobile app trends in...

Implementing an effective game monetization strategy is tricky, now imagine it’s for Free-to-play (F2P) games. An F2P game is available for free, and usually the players aren’t motivated enough to spend on in-game items. The number of players who do...

Are you looking to attract more players to your iOS mobile game by improving the effectiveness of your ads? Creative testing is one of the things you need to do to ensure you have the right assets to promote your game. This is where you create...

Advertising is a crucial part of the mobile gaming industry. However, the ad formats you choose to deploy in-game will determine if users continue playing or abandon your game forever. Players aren’t opposed to seeing ads in their games, but they...

The mobile game market is very crowded. New games are launched every day, meaning the number of your competitors will increase with time. Faced with such stiff competition, your best course of action is to reduce your mobile game churn rate and...

So, you’ve created a brand new mobile game and want to enter the market. But how do you gain traction for your app among millions of others? Conversion rate optimization (CRO) is your answer! Whether you want to increase the number of players,...

Casual games make a major part of the gaming industry. These games support instant gameplay and are played with simple mechanics such as timing, agility, stacking, and turning. A recent study found that 56.6 percent of gamers consider themselves...