Game Marketing Genie Blog / App Store Optimization

Game monetization is hard, and it's even harder when it comes to free to play games. Players can access F2P games for free, and most don't feel the need to …

Are you looking to attract more players to your mobile game by improving the effectiveness of your ads? Creative testing is one of the things you need to do to …

Advertising has become a key part of the mobile gaming experience, with developers of F2P games using it to generate revenue for their games. However, the ad formats you choose …

The mobile game market is very crowded. New games are launched every day, meaning the number of your competitors will increase with time. Faced with such stiff competition, your best …

Apple’s release of the iOS 14 update has had huge effects on the mobile game and app advertising space. The update gives Apple users the choice to block the IDFA …

So, you’ve created a brand new mobile game and want to enter the market. But how do you gain traction for your app among millions of others? Conversion rate optimization …

Casual games make a major part of the gaming industry. These games support instant gameplay and are played with simple mechanics such as timing, agility, stacking, and turning. A recent …

Paid traffic is wonderful, but when your app gets organic traffic, it’s even better. Organic traffic helps brands position their products and services better in the market, but building it …

Your app may have great features and offer innovative content, but it may still struggle to have a good conversion rate if the app store product page has not been …