Game Marketing Genie Blog / Customer Journey

by Game Marketing Genie, on 14-Apr-2022 10:34:45

In video games, higher player retention rates convert to more monetization opportunities. A game generates higher revenue when played several times per week, or better yet, per day. In addition, …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyTargeted AudiencesCustomer JourneyDigital Marketing

by Game Marketing Genie, on 29-Apr-2021 10:18:23

Data is one of the most important marketing tools you need to grow your business. It will help you understand your customers better, and you’ll use this information to improve …

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Topics:Video Game MarketingDigital Marketing StrategyWeb AnalyticsCustomer JourneyDigital MarketingData-Driven MarketingData Science

by Game Marketing Genie, on 15-Apr-2021 10:53:52

So, you’ve created a brand new mobile game and want to enter the market. But how do you gain traction for your app among millions of others? Conversion rate optimization …

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Topics:Mobile Game MarketingApp Store OptimizationVideo Game Marketing StrategyVideo Game MarketingApp Marketing StrategyCustomer JourneyDigital MarketingConversation Rate Optimization

by Game Marketing Genie, on 16-Jul-2020 10:34:38

Have you ever blown your yearly grocery budget in a single week trying to get a coupon that might win you a car? Have you ever driven two suburbs across …

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Topics:Digital Marketing StrategyTargeted AudiencesCustomer JourneyUX & UI

by Game Marketing Genie, on 17-Apr-2020 11:01:29

It’s a hard world out there for new video gaming companies. But it doesn't mean you can't make it. While not in the gaming industry, there are plenty of successful …

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Topics:Social Media MarketingContent MarketingVideo Game MarketingDigital Marketing StrategySmall to Medium EnterpriseCustomer JourneyDigital Marketing

by Game Marketing Genie, on 27-Mar-2020 14:57:28

You’ve had people play your game before, so why not try to hold onto them as recurring players? People who have interacted with your content or have seen your advertisements …

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Topics:Video Game MarketingDigital Marketing StrategyTargeted AudiencesAudience RetargetingCustomer JourneyDigital Marketing

by Game Marketing Genie, on 30-Nov-2018 11:53:47

With over a million apps available for download on Google’s App Store, making your mobile game stand out from the rest can feel like a challenge. Luckily, it’s a challenge …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyCustomer JourneyDigital Marketing

by Game Marketing Genie, on 23-Nov-2018 09:15:51

Conceiving and implementing a smart marketing campaign may spell the difference between the success or failure of your game. It’s no secret that advertising your product to the player base …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyTargeted AudiencesCustomer JourneyDigital Marketing

by Game Marketing Genie, on 07-Aug-2018 12:04:19

You’ve probably heard at some point that the average attention span of a goldfish is just nine seconds. Despite scientific backing that has somewhat debunked this myth, it is still …

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Topics:Video Game MarketingDigital Marketing StrategyTargeted AudiencesCustomer JourneyDigital Marketing

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