You’ve probably heard at some point that the average attention span of a goldfish is just nine seconds. Despite scientific backing that has somewhat debunked this myth, it is still an interesting insight into memory. So when Microsoft famously...
So, your game is ready to launch. Now what? Unfortunately, you’ve only done half of the job. Building the right game marketing strategy is an essential part of releasing your game to the market and attracting the thousands or (hopefully) millions of...
So, you’ve done the hard yards and developed a fun, great-looking game with plenty of depth and a rich user experience. Now all you have to do is release it and watch the accolades and revenue flow in, right?
Wrong.
If only it were that easy. This...
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