11 Video Game Marketing Strategies You Can Use Right Now

by Game Marketing Genie, on 18-Jun-2018 04:59:37

Last updated: July 11th, 2022

With so many games on the market and such stiff competition to get players, dreams of creating a viral game can get crushed quite easily... unless you have the right video game marketing strategies.

Creating, developing, and launching your game is only the beginning of your quest. If you don't have a good video game marketing strategy, your game will get lost in the void, and all that time, money, and effort will go to waste. The difficulty lies in making your game stand out from the rest and persuading people to download your game to their device.

Whether you've just launched a new game, want to relaunch an existing game, or are just merely looking for more players, there's a range of video game marketing initiatives that you can implement yourself. Some of them are even free or relatively inexpensive to do—and you won't need to hire celebs or create TV ads.

So here are 11 video game marketing strategies you can start using right now to boost your download rate and get people talking about your game. Click any of the following to move to that section!

  1. Game marketing on YouTube
  2. Game marketing through blogging
  3. App store optimization for games
  4. Branch out to multiple app stores
  5. Facebook and Instagram game marketing
  6. Appear on gaming podcasts
  7. Game marketing on Reddit
  8. Game marketing through review websites
  9. Game influencer marketing
  10. Your Facebook page for game marketing
  11. Feel like a game marketing stunt?

This guide is an actionable resource for any mobile, PC, or indie game marketing strategy aimed at getting more players, increasing conversions, or boosting awareness.

If you don't fit any of these categories, check out our similar guide over at Growth Marketing Genie: 11 Growth Marketing Strategies for Startups and SMEs!

1. Game marketing on YouTube

If you don't already have a YouTube channel, now is the time to set one up. With YouTube being the second largest search engine after Google, you are looking at an open playing field of opportunities to promote your game and engage with potential players and gaming reviewers.
Creating a promo teaser with the most exciting parts of your game is an excellent way to kick things off.

Include great graphics and soundtrack, along with any other vital pieces of information that will be attractive to a potential player. Once your video is uploaded, you can add the link to your description page on app stores and other social media channels. You can add tips and tricks or help videos and engage with other gaming channels to get your name out there.

You can also take advantage of one of YouTube's advertising services, where your teaser will appear as a video ad before a requested video is played. Users can skip the advertisement or watch through, and you'll only pay for this service if the teaser is watched right to the end.

Learn more about making your game count on this platform in Your Complete Guide to YouTube Game Marketing.Game Marketing_You Tube

2. Game marketing through blogging

Creating a blog on your website is one of the most reliable long-term investments and is beneficial for several reasons. It allows you to:
Increase traffic to your site using SEO.

  • Attract new players and attract more press.
  • Show and tell people about your game(s).
  • Turn your website into a place where people want to spend some time reading valuable and interesting articles you have created.
  • Bring in new players well after your official launch date.

“A blog is an excellent way to post news updates about your game and to share valuable information concerning mobile games and the app industry,” according to Take Out App Development.

Blog posts should always be fun, informative, and creative, as you want them to be shared on social media for gamers and bring in new people. Your game will get more visibility if you get your blog content shared around the internet.

Game Marketing_Blogging

3. App store optimization for games

App store optimization (ASO) is a video game marketing strategy, which after running through a series of tactics, allows you to position your game to boost its ranking and visibility. If you use the right app store marketing tactics, there is a higher chance that your game will be discoverable in the app store's search results, and you can subsequently drive traffic to your game's page and convert visitors into players.

According to Yunyi Zhao of Developer, "Mobile games' promotion and marketing doesn't become successful overnight. It takes time and consistent effort."

Put your effort to good use with our guide on all things ASO here - App Store Optimization: How To Make Your Mobile Game Stand Out.

4. Branch out to multiple app stores

Aside from the apparent Android and iOS platforms, you can target other platforms to maximize your game’s visibility. If you have an Android game, consider submitting it to multiple stores targeted to specific markets not covered by the Google Play Store. Some famous markets that you can tap into include:

  • Xiaomi
  • Amazon
  • App Brain
  • Baidu
  • Mobile 9

Many of the strategies applied to marketing on Google Play and the iOS App Store can be used on other stores. Find your competitors with our guide here: 5 Steps to Identify Your Competitors on App Stores.

5. Facebook and Instagram game marketing

Massive portions of the global population have at least one social media account, and many of them spend hours engaging here. You yourself probably have at least one account! And that is why gaming social media is so important.

Knowing that a huge chunk of your target customer range is on Facebook and Instagram on a regular basis should give you some encouragement to try out ad campaigns on these networks. The great thing about Facebook and Instagram advertising is that you can target your ads to reach potential customers of a specific demographic, with particular interests and behaviors.

Check out our guides to both (and more) here:

Facebook & Instagram_Game Marketing

6. Appear on gaming podcasts

Podcasts are a preferred type of media for many gamers as they can get exciting news and updates through their headphones or stereo and listen to conversational reviews about games.

Find out why podcasting is so important for gaming marketing in Should You Use Podcasts for Video Game Marketing?

If you’re able to get a guest spot on a podcast or have an interview with a host, this gives you significant exposure to a dedicated group of gaming followers. If you already know someone who runs a podcast, you may be in luck. Otherwise, it is a good idea to reach out to some video game podcasts to see if they're open to working with you.

Learn how to get your game on popular podcasts in How to Feature on a Gaming Podcast to Market Your Game.

7. Game marketing on Reddit

A subreddit is a category on Reddit.com where you can post content about your game, but it’s not necessarily as simple as posting wherever you think. Sure, your audience is here, but it doesn't mean that your marketing will be received well (or even allowed) here.

There are numerous other online gaming forums where you can post about your game and share it with potential new players. However, make sure to read the posting guidelines first as some discussions may see self-promotion as spam and delete your posts.

Check out more about gaming marketing here in Reddit Game Marketing: How to Get Organic Results.

8. Game marketing through review sites

While this may seem tedious, submitting your game to as many popular gaming or app review websites as possible is a critical part of video game marketing.

Including all the necessary information about your game (along with an engaging description, teaser video, and website link) will make your submission look professional and noteworthy. Make sure to include a promo code for your game, so the reviewer can get hands-on with it as soon as possible.

There are many review websites where you can submit your game for mobile game marketing purposes, and we talk about some of them in 5 Ways to Get Mobile Game Reviews.

Game Influencer Marketing

9. Game influencer marketing

Influencers are king when it comes to marketing to millennial audiences. Getting your game in front of the right person can result in exposure to thousands, even millions, of potential customers. Most influencers run on a "promotion for cash" basis, so this could cost you a bit, depending on their audience size.

If you're lucky enough to know an influencer that you've perhaps worked with before, or know of one that's an old friend, reach out to them to see if they would be interested in working with you.

However, what if you don't have any connections?

The days of influencer searching, vetting, a small talk are over! Create incredible influencer contracts with the click of a button and be matched with the right personalities in a fraction of a second with Atisfyreach. Our influencer marketing platform is driven by data and AI to connect you with the best fit candidates in moments. Check it out today!

10. Your Facebook page for game marketing

Boosting your Facebook engagement can work wonders for driving people to download your game. Including fun content such as videos, memes, helpful game tips, and promotional apps can drive engagement and make people want to share your content with their friends.

Add value and be creative!

Make sure that you interact with your fans regularly and answer their questions. Alternatively, ask questions and like or respond to exciting answers. This type of engagement encourages more user-generated content in the comments of your promotional posts!

11. Feel like a game marketing stunt?

People love a good publicity stunt, so now is your chance to think outside the box of how you can draw attention to your game. The sky is the limit with what you can do, but it'll also come down to budget. Think about how you can create a buzz to get people talking and how you can push visitors to your website or the app store.

Game controller graphic

The ultimate guide to game marketing

Hope you enjoyed this article! For more insider game marketing information, check out The Ultimate Guide to Game Marketing: Everything You Need to Know.


Still not sure how to go about your video game marketing?

Here at Game Marketing Genie, we are on a quest to help companies in the gaming industry discover their potential and get the players and customers they seek.

Suppose you're struggling to get the numbers you've been dreaming about or don't have time to implement your marketing initiatives. Our dedicated and passionate team of professionals can work with you to create campaigns that'll help you win over customers and see your player base numbers soar.

We are a full-service gaming marketing agency and can cover all aspects of advertising, PR, SEO and ASO, and ROI boost, along with working with you on growth hacking and much more.

To find out how we can help you, let's chat about your business goals and how we can help you reach them.

Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing Strategy

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