Game Marketing Genie Blog / Digital Marketing Strategy (19)

Only half of all small businesses survive past their fifth year. This is because they face difficulties that bigger, established brands often don’t have to imagine. Smaller teams, lower budgets, less to fall back on - there’s a lot that can go wrong...

There are hundreds, if not thousands, of new businesses being created every day. So, how do you stand out from the rest and start getting qualified leads? Content marketing is one of the best ways for your gaming studio to achieve both of these...

Technology evolves, and as marketers, advertisers—or anyone at all interested in selling anything—it’s our job to keep up to date. And in light of the upcoming updates to Google Ads, with a switch from a second-price auction to a first-price...

One thing all businesses have in common is the need for a strategic and ever-evolving marketing plan and that is especially true in game marketing. No matter how great a game you have created, if it is unfamiliar to the public, it is not going to...

The mobile app industry is as profitable as ever, which is not surprising since people now spend five hours per day on their smartphones.

However, the sheer number of mobile apps available across a variety of marketplaces has made the landscape over...

With over a million apps available for download on Google’s App Store, making your mobile game stand out from the rest can feel like a challenge. Luckily, it’s a challenge that can be overcome if you spend time formulating an effective marketing...

Conceiving and implementing a smart marketing campaign may spell the difference between the success or failure of your game. It’s no secret that advertising your product to the player base most likely to buy or install it is one of the fundamental...

To keep your edge in the competitive game market, a highly effective strategy is vital. Your overall marketing strategy needs to be tailored to the unique aspects of your game. This includes the business model you will be using, who your target...

There’s no shortage of marketing initiatives that can be used to promote your game. Whether it’s social media, email marketing or SEO, there’s always an angle. Unsurprisingly, each technique comes with tools and tactics that must be evaluated before...