Game Marketing Genie Blog / Digital Marketing Strategy (18)

By now you have heard of COVID-19 and the impact it has had worldwide. However, it is not possible to predict the effect it will have on people and the economy in the long run. At the time of publishing, there are over 900,000 cases across the world...

You’ve had people play your game before, so why not try to hold onto them as recurring players? People who have interacted with your content or have seen your advertisements are already aware of your game. 

They have seen these things because they...

Your gaming studio distributes fresh content among its social media channels, creates advertisements and attracts new customers every day. You try to reach the right players at the right time on the right channels, using tools that target these...

Your competitors are on social media, snapping up customers and nailing their content. In a world that understands the importance of these platforms, if you're not putting out incredible content that engages and retains your players, then you're...

Everyone gets paid ads in their social media feeds — including you, we're sure! These posts are usually tagged and come from brands that may be of interest, appearing as "promoted," "sponsored," "featured," or similar. These appear because you're...

If your business isn't on social media, you're missing out on opportunities to attract, connect with and convert your audience into loyal brand advocates. Almost 4.41 billion people will be actively using social media by 2025 (source: Statista), and...

From social media's inception in the late 1990s to its popularity today, gamers have been sharing opinions and searching for news. For instance, around 2.98 billion people use Facebook monthly (source: Statista). And a fair few of these people are...

There is no point in having a gaming studio if you’re not bringing in players. You want your audience to convert, and you need to market in a way that does this.You can invest in search and social media ads, content marketing, and more to promote...

Digital marketing is one of the biggest - if not the biggest - forms of marketing available to game devs today. Your audience is bound to exist online somewhere, and you need to use this knowledge to attract and delight them so they start (and...