Game Marketing Genie Blog / Paid Advertising

Creating an amazing mobile game, from the initial development to the nerve-wracking promotion phase is a challenge. Now, you're at a crossroads – it's time to think about making some serious money out of your passion project through game...

Are you looking to launch your first game and make it a success? A Steam Wishlist campaign can help you build momentum and engage players before your game even hits the launch phase.

Steam Wishlists, introduced in 2010, allow players to track...

Putting a lot of effort into your gaming content and products, but aren't seeing the results you want? If your target audience can't find you when searching for related keywords, they'll stumble upon your competitors instead. But the problem is not...

For game developers, nothing's more frustrating than seeing players come and go without a trace. You spend countless hours crafting a game to be enjoyed, only to have your efforts go unnoticed. Add an economic downturn to the complicated mix, and...

Game marketers are obsessed with metrics like CPI, ARPU, and DAU. They are the key to unlocking campaigns that drive downloads, leading to better marketing strategies and exposure for your game. 

But not all metrics are equal.

Given the variety of...

Influencer marketing is part of nearly every industry, and the gaming industry is no stranger. Involving gaming influencers and streamers in your marketing is one of the best ways to connect with young gamers. All this success is balanced by the...

Are your paid ads failing to perform as effectively as you had hoped? Don't worry; we've all been there. You could simply be making a few mistakes that are harming the performance of your game ads and causing your budget to plummet. 

Here's how it...

Paid advertising is very effective when it comes to generating brand visibility. Considering paid ads to promote your game is a great way to attract traffic faster when compared to content marketing strategies like SEO, social media, and email...

According to a survey by Meta, 87% of customers followed a call-to-action (CTA) after seeing an ad on Instagram. Instagram ads are one of the most efficient ways to increase your game download rate and get a higher return on investment. And they're...