Game Marketing Genie Blog / Paid Advertising (2)

Not getting enough sales despite investing in Instagram and Facebook marketing? Try Twitter. Twitter marketing has relatively less competition, giving your game a better chance of enticing the new players and convincing them to hit download. This...

As of 2022, the iOS app market share is 27.57%. However, when compared to Android, the iOS app store continues to outperform other operating systems in terms of revenue generation. No wonder many gaming companies launch iOS-compatible games,...

The video game market shows no signs of slowing down. The industry added 500 million new users over the last three years, bringing the worldwide number of gamers to 2.7 billion according to data from Business Wire. The growth is fueled by mobile...

Ad monetization has become a key revenue-generating pillar for most games. By strategically displaying ads within the game, developers earn money through ad impressions and clicks. But ROAS campaigns for apps are difficult to run because you have to...

Do you want to grow the revenue for your GameFi app? Then, you need to sign up with the right crypto ad networks that will improve your revenue to achieve maximum benefits.

Crypto ad networks are similar to other ad networks like Google Ads. The...

Following the iOS 14 update released by Apple, Google too came up with its own measures to safeguard its users’ privacy. On 3^rd June 2021, Google informed developers that starting late 2021, when Android 12 users opt-out of personalized ads, the...

With an estimated 3.09 billion gamers worldwide (source: Exploding Topics), video games are a compelling entertainment AND advertising channel. Anyone who has played one lately knows how immersive they have become. The level of detail in today’s...

Great games are backed up by great marketing efforts. If you’re a game developer with a myriad of marketing channels, it is easy to be confused while designing your game marketing strategy. Take a look at this video game dev marketing checklist that...

The gaming industry is ever-evolving. Although there are best practices and templates for game design, creating a game that will be a hit with players still has considerable challenges. Why? Because it's not easy to pre-determine how players will...