Game Marketing Genie Blog / Video Game Marketing (28)

Making a game isn’t easy. Marketing one can be even harder. You may have poured your soul into developing a cult-hit or mainstream masterpiece but if nobody knows about it, what's the point? In the previous installment of this article, we covered a...

There’s no shortage of marketing initiatives that can be used to promote your game. Whether it’s social media, email marketing or SEO, there’s always an angle. Unsurprisingly, each technique comes with tools and tactics that must be evaluated before...

Gaming used to be a limited market that was comprised mostly of kids and young adults but the technological advances over the years have expanded the possibilities and with that have drawn in virtually every demographic. Consoles like the Xbox One...

You’ve probably heard at some point that the average attention span of a goldfish is just nine seconds. Despite scientific backing that has somewhat debunked this myth, it is still an interesting insight into memory. So when Microsoft famously...

So, your game is ready to launch. Now what? Unfortunately, you’ve only done half of the job. Building the right game marketing strategy is an essential part of releasing your game to the market and attracting the thousands or (hopefully) millions of...

You’ve created an excellent game, gone through the testing stages and now you’re ready to launch. But when you’re competing with hundreds of thousands of games, it can be difficult to get your game seen if you don’t use app store optimization (ASO)...

eople love to game. Since the beginning of time, humans have invented ways to entertain themselves and gaming has always been at the center of this. Today, this form has shifted from dice and board to digital worlds with intricate back-stories and...

According to the 2017 census, there are at least 2.2 billion gamers in the world. And these aren’t just those that have downloaded one or two games at some point during the year but the ones that game regularly. Around 1 billion of these gamers are...

Marketing in any niche is an extremely vast topic that contains too much information to squeeze into one article. This post is a bit more focused in the sense that it aims to address a specific approach to marketing in a specific niche - gaming. The...