Game Marketing Genie Blog / Customer Journey

In video games, higher player retention rates convert to more monetization opportunities. A game generates higher revenue when played several times per week, or better yet, per day. In addition, a worth-sticking-to game helps strengthen the fanbase...

Data is one of the most important marketing tools you need to grow your business. It will help you understand your customers better, and you’ll use this information to improve your marketing efforts.

If your marketing channels aren’t bringing the...

So, you’ve created a brand new mobile game and want to enter the market. But how do you gain traction for your app among millions of others? Conversion rate optimization (CRO) is your answer! Whether you want to increase the number of players,...

Have you ever blown your yearly grocery budget in a single week trying to get a coupon that might win you a car? Have you ever driven two suburbs across to go to a specific supermarket because you were collecting their latest stamps? Or maybe, you...

It’s a hard world out there for new video gaming companies.

But it doesn't mean you can't make it. While not in the gaming industry, there are plenty of successful unicorn startups whose names you’ve probably heard of. These include Uber, and more...

You’ve had people play your game before, so why not try to hold onto them as recurring players? People who have interacted with your content or have seen your advertisements are already aware of your game. 

They have seen these things because they...

With over a million apps available for download on Google’s App Store, making your mobile game stand out from the rest can feel like a challenge. Luckily, it’s a challenge that can be overcome if you spend time formulating an effective marketing...

Conceiving and implementing a smart marketing campaign may spell the difference between the success or failure of your game. It’s no secret that advertising your product to the player base most likely to buy or install it is one of the fundamental...

You’ve probably heard at some point that the average attention span of a goldfish is just nine seconds. Despite scientific backing that has somewhat debunked this myth, it is still an interesting insight into memory. So when Microsoft famously...