Game Marketing Genie

If you’ve been keeping up to date with our blog, you’ll understand by now that video game community management is a key piece of your game marketing strategy puzzle. But if you are new to the game (excuse the pun), then it can be difficult to know...

When you are launching a new game, your marketing strategy is going to be what will make or break you. Do the wrong things and you’ll be left in the shadows. Do the right things and you’ll see those download and purchase numbers soar!

Some...

One thing all businesses have in common is the need for a strategic and ever-evolving marketing plan and that is especially true in game marketing. No matter how great a game you have created, if it is unfamiliar to the public, it is not going to...

The mobile app industry is as profitable as ever, which is not surprising since people now spend five hours per day on their smartphones.

However, the sheer number of mobile apps available across a variety of marketplaces has made the landscape over...

With over a million apps available for download on Google’s App Store, making your mobile game stand out from the rest can feel like a challenge. Luckily, it’s a challenge that can be overcome if you spend time formulating an effective marketing...

Conceiving and implementing a smart marketing campaign may spell the difference between the success or failure of your game. It’s no secret that advertising your product to the player base most likely to buy or install it is one of the fundamental...

To keep your edge in the competitive game market, a highly effective strategy is vital. Your overall marketing strategy needs to be tailored to the unique aspects of your game. This includes the business model you will be using, who your target...

Making a game isn’t easy. Marketing one can be even harder. You may have poured your soul into developing a cult-hit or mainstream masterpiece but if nobody knows about it, what's the point? In the previous installment of this article, we covered a...

There’s no shortage of marketing initiatives that can be used to promote your game. Whether it’s social media, email marketing or SEO, there’s always an angle. Unsurprisingly, each technique comes with tools and tactics that must be evaluated before...