Game Marketing Genie Blog / App Marketing Strategy (3)

The last two decades have seen tremendous gains in the mobile gaming world. What may have started for many as a casual game of Snake on Nokia phones is now a multi-billion dollar industry. In fact, 60% of the total gaming market is dominated by...

Your mobile game has finally launched. You have managed to attract a lot of users who play your game regularly. This is excellent news.

But if your app’s download rate has started to plateau or even decline, you’ll have to come up with creative ways...

The iOS App Store and Google Play Store are both flooded with apps, making it hard for your app to get the results it deserves. That’s why you need to know the right strategies to help your game stand out in today’s hypercompetitive market. While...

App stores are flooded with applications of all sizes. The numbers show almost 2.6 million apps on Google Play Store and over 3 million on iOS App Store (source: Statista). If you don't ensure your app makes an impact after launching it, then the...

Apple has now introduced the latest version of its operating system, iOS 14, after announcing the new Apple Watch and iPad models. Alongside new features like home screen widgets, updates to important apps like Apple Maps and iMessage, and a...

After creating an amazing mobile game, the next thing you need to do is measure its performance. This comes after the app has been released to the world, and there is some uptake among players. Even if your target audience responds well, you still...

People don’t like watching online ads. Many internet users are fed up with irrelevant and intrusive ads hence the rise of ad blocking extensions. The ad-blocking craze has pushed many brands to rethink their paid advertising strategy.We are...

As much as 91% of young customers today trust online reviews, according to data from Search Engine Journal. For many, they carry weight similar to personal recommendations from friends, and are checked thoroughly before investing in a new game. Your...

Mobile devices are used by almost everyone now, from young children to adults in their later years. About 90 percent of the time spent on mobile devices is app-based, resulting in a huge market for mobile apps. This has resulted in an oversupply of...