Game Marketing Genie Blog / App Marketing Strategy (2)

Advertising is a crucial part of the mobile gaming industry. However, the ad formats you choose to deploy in-game will determine if users continue playing or abandon your game forever. Players aren’t opposed to seeing ads in their games, but they...

The mobile game market is very crowded. New games are launched every day, meaning the number of your competitors will increase with time. Faced with such stiff competition, your best course of action is to reduce your mobile game churn rate and...

Merge and puzzle games are all the rage right now. The games are doing well because of their simple mechanics and engaging meta-layer elements that include building, treasure hunting, building and resource management. The games are especially...

So, you’ve created a brand new mobile game and want to enter the market. But how do you gain traction for your app among millions of others? Conversion rate optimization (CRO) is your answer! Whether you want to increase the number of players,...

Casual games make a major part of the gaming industry. These games support instant gameplay and are played with simple mechanics such as timing, agility, stacking, and turning. A recent study found that 56.6 percent of gamers consider themselves...

Paid traffic is wonderful, but when your app gets organic traffic, it’s even better. Organic traffic helps brands position their products and services better in the market, but building it can be a challenge and it can take some time. That’s why...

Your app may have great features and offer innovative content, but it may still struggle to have a good conversion rate if the app store product page has not been properly optimized.

Offering high-quality visuals is essential for your app store...

For an effective mobile game launch, having a good strategy makes a world of difference. While there's no guaranteed route to success, you can increase the probability through strategic planning and execution. Considering the gaming industry's...

If you are releasing a new app, you’re up against a lot of competition. As of the 3^rd quarter of 2020, there were 2.87 million apps on Google Play Store and 1.97 million apps on the Apple App Store.

This is the competition your precious app faces,...