With more than 4 billion people connected to the internet worldwide, there has never been a better time for you to include blogging in your marketing strategy. The humble blog is a place to establish authority in your industry, drive website...
Blogging is one of the top three forms of content, following videos and eBooks. Modern consumers take time to research the products they need before making a purchase. Blogging provides the perfect platform to engage your target audience, boost...
Content is one of the most important building blocks of your marketing strategy. Creating content should be one of the most important priorities for any gaming studio, but not all of it needs to be created by you.
User-generated content (UGC) is...
With 2.5 quintillion bytes of data being generated on a daily basis, information is the cornerstone of success for businesses. From Netflix, General Electric, and Capital One to American Express, Amazon, Starbucks, and T-Mobile, brands from all...
Content marketing is a powerful way to grow your video game and reach your target players. One area of content marketing that’s gaining significance is video marketing. According to Oberlo, 54% of consumers want more video content from brands they...
Your game launch is your best chance to make a big impact on your audience. But a mere 10 percent of the games that are launched every year capture a massive 90 percent of the revenue generated in the entire gaming industry. Why? Because the other...
Videos are a great way to share your message with your audience and one of the best types of content marketing. Data from Smart Insights shows that 92 percent of marketers claim that videos are a vital component of their marketing strategy. A boon...
Game developers have an incredible opportunity to spread the word with video marketing. Video is one of the most popular forms of content out there, pulling in a significantly higher engagement count than other media including text and image-based...
Your app may have great features and offer innovative content, but it may still struggle to have a good conversion rate if the app store product page has not been properly optimized.
Offering high-quality visuals is essential for your app store...
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