Game Marketing Genie Blog / Digital Marketing Strategy (13)

Marketing a game is as essential as designing levels and polishing the user interface. The big development studios are spending millions on ads and celebrity endorsements. If you can't compete on these terms, your best bet for finding players for...

The gaming industry is continuously growing. With numerous games being introduced every year, there are an increasing number of choices for players. This means that without an effective game marketing strategy in place, your game will be lost....

With the increase in smartphone sales around the world, podcasts are increasingly becoming popular and are becoming a preferred form of entertainment. According to MusicOomph, the younger generation accounts for 67 percent of that listens to podcasts

Video games explore new worlds and untold stories, guiding players to feel emotion and conflict, and can also engage players in a meaningful, memorable, and influential way. But it's not all just escapist fun — you've got to work hard to get your...

Imagine your game being featured on well-known gaming news sites.  That impact could augment your brand awareness and up your sales, wouldn't it? This is why the press is an integral part of the success of your game.Before you release or launch your...

App stores are flooded with applications of all sizes. The numbers show almost 2.6 million apps on Google Play Store and over 3 million on iOS App Store (source: Statista). If you don't ensure your app makes an impact after launching it, then the...

Apple has now introduced the latest version of its operating system, iOS 14, after announcing the new Apple Watch and iPad models. Alongside new features like home screen widgets, updates to important apps like Apple Maps and iMessage, and a...

Influencer marketing is a significant part of many industries, and it's only growing in popularity. From Instagram and YouTube to Twitch and other niche channels, brands partner with famous online personalities to reach their followers and promote...

Developments in technology have revolutionized the way brands market their products and services. This has led to the rise of social media platforms and the success of influencers worldwide. Let’s understand how you, as a business, can take...