Game Marketing Genie Blog / Digital Marketing Strategy (12)

The gaming industry is growing in leaps and bounds. The rise of gaming as a major form of entertainment has captured audiences around the world. But the competition in this industry is fierce with hundreds, if not thousands, of games being added to...

Every season offers unique opportunities for companies to thrive. Even if your business is not seasonal, your customers react to different events in predictable ways you can take advantage of. Consumers tend to spend more during holiday seasons,...

Marketing is the driving force of the modern business world. A good game marketing strategy has a lot of components, and understanding the ones you need can be hard. Getting this component mix right is crucial for a winning marketing campaign, with...

The marketing industry relies a lot on research. Market research is about looking at your niche and churning through data to gain insights about market trends, potential audiences, competitors, and more.

As a game developer, studio or other brand...

Data and analytics lie at the heart of marketing, and are an indispensable secret to the success of most viral game marketing campaigns. As a game developer, there are many diverse metrics that you can watch, understand and optimize.

So, what are...

The gaming industry has grown into one of the biggest parts of the entertainment industry with video gaming now available for everyone. With the advent of live streaming, mobile gaming, AR and VR, it only promises to grow bigger and better. With the...

Marketing is the process of “finding a market” for products – releasing a product to the public and ensuring that enough people know about it to give it a fair chance of success.

Video game marketing is all about ensuring your game has an audience....

With your team, you have created a fantastic game, and you can't wait to introduce it to the gaming community. You've heard stories of games failing, but you are convinced this fate will not befall you since you have done everything to make your...

Game development companies shell out billions of dollars making and marketing games every year. However, making your marketing count isn’t easy if you’re inexperienced in that area. Game development and marketing are both crucial for your game’s...