Game Marketing Genie Blog / Digital Marketing Strategy (14)

Many people consider gaming to be a fun pastime activity, but the reality is that esports is rapidly becoming one of the world's most lucrative industries. For those who aren't familiar, esports is competitive video gaming played at a professional...

Esports is a rapidly growing segment of the gaming industry, with its fan base growing each year. Seeing its potential, many popular gaming and non-gaming brands have been using esports marketing for brand promotion. Some of these brands include Red...

Over the last few years, live streaming has grown from a fun pastime into a crucial social feature. Nearly every social media platform now offers some form of video broadcasting to allow users to engage with their audiences in a live environment....

Today, live streaming platforms worldwide have a multitude of users that check in every day. Several live-streaming platforms exist in diverse verticals, including personal development, entertainment, e-commerce, education, as well as gaming, of...

Marketing is no longer just about showing prospective customers why they should buy. You need to make them feel as though they are connected to your brand – whether this connection comes in the form of a want to buy, a positive brand image, or a...

The marketing world has changed. No longer can you rely on traditional methods to sell your games. With today's gaming audience active on social platforms like YouTube and Twitch, working with influencers is one of the best ways to acquire new users...

Every good website has one good thing; an incredible user experience. These sites are so fluid and intuitive that their visitors can easily find what they are looking for without any frustration. People have a lot of options online, and only the...

Marketing can engage and nurture your potential customers if done in a way that doesn't push them away. Directly targeting your audience with ads doesn't work as well anymore, and most consumers view ads more negatively now than in the past. There...

As a gaming studio, you’ve got a lot of options for reaching your players. Most of the old methods like TV ads don’t work as well anymore, but email marketing is still widely used. Why? Because it has defied the odds to continue providing brands...