Game Marketing Genie Blog / Digital Marketing Strategy (15)

The gaming industry is ever-evolving. Although there are best practices and templates for game design, creating a game that will be a hit with players still has considerable challenges. Why? Because it's not easy to pre-determine how players will...

People don’t like watching online ads. Many internet users are fed up with irrelevant and intrusive ads hence the rise of ad blocking extensions. The ad-blocking craze has pushed many brands to rethink their paid advertising strategy.We are...

Have you ever blown your yearly grocery budget in a single week trying to get a coupon that might win you a car? Have you ever driven two suburbs across to go to a specific supermarket because you were collecting their latest stamps? Or maybe, you...

Your game is exceptional. You've put a lot of time, effort, and money into making it, and now it's ready to be released. You must now prove to the right players why your game is better than the rest, and you get to do this clearly by defining your...

In the final moments before launching a game, marketing is usually the last thing on most developers’ minds. The truth, however, is that it should be first.

Without proper marketing, a game dies before it gets the chance to shine. A whopping 95...

Last updated: 11th May, 2023

Gamers exist on the internet, and social media is a big part of their existence. From community and chat to new games and updates, social media plays many roles in their gaming experience. 

Which means there are a lot of...

With YouTube ranked as the second largest search engine behind Google, it presents game developers with a valuable opportunity to get their titles discovered and to connect through video. Video game content is also one of the most popular categories...

The gaming industry had it easy in its earlier years. You’d release a game, and a whole gang of players would jump on it. But there weren’t as many games to pick from back then. Back in 2010, only 276 games were released on Steam. In 2018, that...

Celebrities often endorse products, from handbags to video games. Whether at an event, on TV, or splashed across social media, these endorsements translate into big earnings for their partnered products. However, it's actually not the big-budget...