Well over half of the world uses the internet regularly, and when customers feel a business has wronged them, it is easy for them to go online and vent. As part of the gaming industry, it is likely that the vast majority of your audience spends...
TikTok is one of the fastest-growing platforms out there. It has surpassed more than 1.5 billion downloads on the App Store and Play Store, and averages more than 500 million active users every month - making it one of the most popular social media...
A great brand image is essential in today's competitive gaming environment. A solid brand identity will help you stand out and capture your players' attention, which is critical in an industry packed with new content daily.Every good brand has...
As much as 91% of young customers today trust online reviews, according to data from Search Engine Journal. For many, they carry weight similar to personal recommendations from friends, and are checked thoroughly before investing in a new game. Your...
Brands across many industries, including gaming, have understood influencer marketing and seen the results for themselves, and now they’re ready to commit. Influencer marketing is now a default technique for gaming companies wanting to reach larger...
When preparing to launch your game, you might be tempted to only use one or two marketing channels instead of managing multiple.
Unfortunately, this isn’t one of the cases where your gut feeling is right. This is because your customers’ needs and...
All video game marketing campaigns aim to drive traffic, generate leads, and boost company sales. If your campaign isn't optimized, your ROI will be poor and your marketing dollars wasted.Social media provides game devs with a friendly platform to...
Becoming an internet sensation is the dream of every company. With the cost of print and electronic media higher than ever before, businesses are looking to adopt online resources as an affordable and effective way to engage with prospects. The ease...
The digital revolution has made it easy for developers to market their games online. Customers have also embraced this technology with the popularity of online shopping increasing more every year. Your website is one of the most powerful tools you...
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