Game Marketing Genie Blog / Digital Marketing (4)

With the advent of new digital marketing strategies, advertising costs have skyrocketed. Today, gaming brands have to pay an excessive amount to market their games, acquire new players, and establish brand authority.

Fortunately, there are multiple...

The global gaming market will be worth over $250 billion by 2025 according to PR Newswrite. Without a doubt, the gaming population is increasing worldwide. While this is a positive signal for all gaming brands, many studios fail to reach their...

What is a game without its fans? There are a lot of big gaming communities out there, full of players that actively engage in the games, content, events, and more! But all of these communities started from a small seed, carefully nurtured by the...

Cost-effective game development and marketing platforms have opened new doors for independent developers, but not every indie game is successful. A study from Indie Game Haven reveals that 70% of all indie games are commercial failures. And only 7%...

You’re making a new game and have a date set for its launch. But you’re still one step behind - you must consider your game launch marketing strategy!You should think about this process well before the game is launched or even complete. However,...

Not getting enough sales despite investing in Instagram and Facebook marketing? Try Twitter. Twitter marketing has relatively less competition, giving your game a better chance of enticing the new players and convincing them to hit download. This...

The world of gaming is booming like never before. Studies reveal that there were 2.8 billion avid gamers in 2021. And the number is likely to reach beyond 3 billion in 2023. 

Figure 1: Number of gamers worldwide. Source: Statista

The rising demand...

If you are the developer of a real-money gaming app, it's almost inevitable you will use digital advertising to promote your product. Digital advertising is crucial for brands and can make or break a business. However, real money and gambling games...

Reddit is growing fast, and many engaged gamers are on it. Users are actively discussing their favorite games and researching new titles to play at this very moment. These are potential customers you can target with organic posts and Reddit Ads. 

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