Game Marketing Genie Blog / Digital Marketing (5)

A game dev’s job is not done when they get a new user, it’s now all about making sure the user plays the game. User acquisition costs are on the rise because of the increased competition, and as a developer, you need to do everything in your power...

Game development can be very tricky, especially if you are doing it for the first time and don't know where to look for information. There are heaps of engines you can use to build your game, dozens of frameworks, a ton of libraries, and so many...

Gone are the days when colossal billboards and flyers were used to get players playing. Advanced storytelling techniques are a must-have to entice modern-day consumers. Our brains are much more engaged by storytelling than cold facts. And what...

As of 2022, the iOS app market share is 27.57%. However, when compared to Android, the iOS app store continues to outperform other operating systems in terms of revenue generation. No wonder many gaming companies launch iOS-compatible games,...

Creating an engaging, irresistible game is a moment of pride. However, it is only half the battle. The key to a successful game lies in marketing. After all, making a fascinating game is futile if your target audience doesn’t know it exists!...

The younger generation is always up-to-date with technological advancements. They're the first to hop on the bandwagon, from new social media platforms to the latest hyped video game. A study by the Pew Research Center highlighted that almost 95% of...

In video games, higher player retention rates convert to more monetization opportunities. A game generates higher revenue when played several times per week, or better yet, per day. In addition, a worth-sticking-to game helps strengthen the fanbase...

The Nintendo Switch has been a gold rush for developers in the last few years, with many generating incredible sales on the platform – sometimes far more than Steam and other distribution services. The sales also happen in a relatively shorter time,...

Video game development is very expensive, especially for indie game developers. From the tools required during development to the marketing cost once completed, the budget for a simple game can easily reach $100,000. Such high costs are out of reach...