Game Marketing Genie Blog / Digital Marketing (6)

Due to the increasing trend of owning unique digital possessions such as music, videos, and pictures, the market for NFTs is expected to multiply. According to new market research by Global Market Estimates, the global non-fungible tokens market...

While the gaming industry is doing well, freemium games often find it difficult to make money. Few people are willing to pay a huge one-off fee to access the gated content, resulting in low revenues for freemium games. 

So, what can a game do to add...

Game-based learning is engaging, encourages problem-solving, and promotes learning through play. This is true for high-school students as well as seasoned corporate executives. eLearning experts believe that playing games needs to be included in...

In a market where hundreds of games launch every day, developers can no longer rely solely on game design and quality to attract players. They need targeted marketing campaigns to ensure their titles are discovered and played. Fortunately, there are...

Over 10 years ago, people didn’t have much choice when buying PC games online. Since its launch in 2003, the Steam game store has dominated this space, but that’s shifting. The Epic Games Store has emerged as Steam’s biggest challenger.Their store...

SEO services are at the heart of digital game marketing because of their ability to drive targeted traffic to your website. Interested users visit search engines to look for the best video games to play. With the right search engine optimization...

Gaming brands are part of a vibrant $138.4 billion industry that’s only growing. There are more than 2.8 billion gamers across the globe, with the demographic profile split evenly between males and females.

In addition, the age of a typical gamer...

Steam is the world’s largest distribution channel for PC games, with approximately 120.4 million players using it for their favorite games in 2022.Sounds like a lot of players, but most developers struggle to attract players to their Steam pages....

Wondering how to have a successful Steam game launch? Keep reading this article to find out. Launched in 2003, Steam is a video game digital distribution service and storefront developed by Valve Corporation. It’s a platform for all things gaming,...