Game Marketing Genie Blog / Digital Marketing (7)

Indie games have it tough. With the average indie game going for less than $9 on Steam and developers only selling a few copies according to data from PC Gamer, success is becoming increasingly rare for indie games. But that’s not to say that indie...

To understand Discord's marketing strategies, let's first understand what Discord is. It’s a popular voice and chat platform with over 200 million active monthly users. While it’s used by creators and brands, it’s also a goldmine for game developers...

You've got to nail your game's launch to boost your chances of success in the competitive video game market. Thousands of video games are launched every minute, but statistics by Startup Grind show that only 0.01 percent of them succeed. Most of...

Video is the best-performing type of content. One-third of all online activity is spent watching videos, making it the best medium for marketing your brand online. Video marketing statistics from WyzOwl show that 86 percent of businesses use video...

Content is one of the most important building blocks of your marketing strategy. Creating content should be one of the most important priorities for any gaming studio, but not all of it needs to be created by you. 

User-generated content (UGC) is...

When you want your paid ads to reach and convert specific audiences, you need to know how to market a game. Google Ads is one of the best tools to accomplish this. Unlike organic search, Google Ads allows your video game to be seen at the top of the...

With 2.5 quintillion bytes of data being generated on a daily basis, information is the cornerstone of success for businesses. From Netflix, General Electric, and Capital One to American Express, Amazon, Starbucks, and T-Mobile, brands from all...

Content marketing is a powerful way to grow your video game and reach your target players. One area of content marketing that’s gaining significance is video marketing. According to Oberlo, 54% of consumers want more video content from brands they...

Your game launch is your best chance to make a big impact on your audience. But a mere 10 percent of the games that are launched every year capture a massive 90 percent of the revenue generated in the entire gaming industry. Why? Because the other...