Game Marketing Genie Blog / Digital Marketing (8)

Are you thinking about marketing your products or services using the esports industry? You’ve made a good choice.

The esports industry is booming, and many businesses have already taken advantage of the advertising space it offers. While esports is...

Videos are a great way to share your message with your audience and one of the best types of content marketing. Data from Smart Insights shows that 92 percent of marketers claim that videos are a vital component of their marketing strategy. A boon...

Social media is where the people are. Nearly half of the world’s population is active on social media, and this number is growing every day. As a business owner looking to make it big in your industry, marketing on social media isn’t an option...

Data is one of the most important marketing tools you need to grow your business. It will help you understand your customers better, and you’ll use this information to improve your marketing efforts.

If your marketing channels aren’t bringing the...

In October 2020, Google made a big move in the world of web analytics by introducing Google Analytics 4 (GA4). A super-smart tool that was far more than a mere facelift of its predecessor, Universal Analytics (UA). GA4 is an entirely new approach to...

One of the reasons that all of the biggest brands we know and love are successful is excellent data management. Businesses need to adapt to leveraging the insurmountable data they receive on a daily basis because without proper data acquisition and...

Right place. Right time. Right message. Reaching your target players like this is essential. Google Ads allows brands to achieve this, with search ads helping you promote to relevant searchers.However, let's not forget that online users habitually...

So, you’ve created a brand new mobile game and want to enter the market. But how do you gain traction for your app among millions of others? Conversion rate optimization (CRO) is your answer! Whether you want to increase the number of players,...

Casual games make a major part of the gaming industry. These games support instant gameplay and are played with simple mechanics such as timing, agility, stacking, and turning. A recent study found that 56.6 percent of gamers consider themselves...