Game Marketing Genie Blog / Gaming Communities

The potential for blockchain games is immense. Giving consumers a chance to earn money while playing games is a strong motivator to keep them around for longer. 

However, things will quickly unravel if the community doesn't care about the game's...

Personas assist marketing teams in developing a representation of their primary user segments. Every major brand has its own personas, so if you don't have one, your competitors are targeting your audience while you wait.Consider every major...

NFTs, or non-fungible tokens, are irreplaceable assets giving users authority over digital assets, like artwork or music. NFTs thrive in communities. These communities are spaces where like-minded people with immense interest in NFT and metaverse...

What is a game without its fans? There are a lot of big gaming communities out there, full of players that actively engage in the games, content, events, and more! But all of these communities started from a small seed, carefully nurtured by the...

Early access games are a major player in the video gaming world. They are unfinished, alpha or beta versions of games available for purchase before the official release. These games aren't demos or pre-orders but simply those that have a little more...

Data from Statista shows that the video game industry has generated more than $175 billion in revenue in 2021, up from $78.61 billion in 2017. The number of game downloads has also increased during this period, with statistics from TechCrunch...

To understand Discord's marketing strategies, let's first understand what Discord is. It’s a popular voice and chat platform with over 200 million active monthly users. While it’s used by creators and brands, it’s also a goldmine for game developers...

Understanding your gaming target audience requires a decent amount of research. Whether you're a big-name studio or an indie dev, putting yourself in your players' shoes is the first step to selling your game to your audience.One of the main reasons...

Podcasts are hot right now. They fit seamlessly into our busy lives, allowing us to listen to interesting material as we go about other chores, travel or relax. Podcasts are presented in a personal context, making them a great pick for users who...