Game Marketing Genie Blog / Gaming Communities (2)

Over the last decade, indie games have grown in popularity and in number. Emerging as early as the 1970s, indie games were the precursor to the games we know and love today. Unlike AAA games which have higher marketing budgets and a larger team of...

Narrative is an essential part of any good video game. It helps the players engage with the story and relate with the characters, and also helps you find important opportunities to market your game.

Whether you are creating a role-playing game like ...

The marketing world has changed. No longer can you rely on traditional methods to sell your games. With today's gaming audience active on social platforms like YouTube and Twitch, working with influencers is one of the best ways to acquire new users...

Gaming communities are a place for players across the world to unite. They can find people who like and play the same game, get tips and strategies, and make new friends. Communities give them a direct opportunity to share experiences and connect...

Last updated: 11th May, 2023

Gamers exist on the internet, and social media is a big part of their existence. From community and chat to new games and updates, social media plays many roles in their gaming experience. 

Which means there are a lot of...

The gaming industry had it easy in its earlier years. You’d release a game, and a whole gang of players would jump on it. But there weren’t as many games to pick from back then. Back in 2010, only 276 games were released on Steam. In 2018, that...

Brand trust is an intangible but invaluable asset that any business should strive to have – and the game industry is no exception.

But, like any valuable asset, brand trust takes a lifetime to build and a moment to lose. So, how do you deal with...

If you’ve been keeping up to date with our blog, you’ll understand by now that video game community management is a key piece of your game marketing strategy puzzle. But if you are new to the game (excuse the pun), then it can be difficult to know...

Marketing in any niche is an extremely vast topic that contains too much information to squeeze into one article. This post is a bit more focused in the sense that it aims to address a specific approach to marketing in a specific niche - gaming. The...