The video game industry is colossal and thriving, with a projected value surpassing $500 billion by 2027. The primary segment, mobile gaming, reached an impressive $116.43 billion in 2022. This offers significant opportunities to penetrate the...
Did you know by 2025, the global gaming market is anticipated to reach $300 billion? It should come as no surprise that the number of players will also grow; by 2023, that number may exceed three billion.
In this industry, visual marketing...
Visual novel marketing is essential for small game studios looking to promote their narrative-driven games. The graphic novel industry has experienced significant growth in recent years, and according to market share data from Comic Book Revolution,...
Indie games often have it rough. Not all of them will be the next Stardew Valley or Minecraft. But that doesn't mean you shouldn't give your marketing a red hot go because your game exists for a reason. Maybe you found a niche in the market. Perhaps...
Cost-effective game development and marketing platforms have opened new doors for independent developers, but not every indie game is successful. A study from Indie Game Haven reveals that 70% of all indie games are commercial failures. And only 7%...
Early access games are a major player in the video gaming world. They are unfinished, alpha or beta versions of games available for purchase before the official release. These games aren't demos or pre-orders but simply those that have a little more...
A recent survey with 10 million participants revealed that 66% of gamers NEVER play a new mobile game after the first day! Another eye-opening report by Blake Snow highlighted that only 10% of players complete a game. Though you may get thousands of...
Video game development is very expensive, especially for indie game developers. From the tools required during development to the marketing cost once completed, the budget for a simple game can easily reach $100,000. Such high costs are out of reach...
Indie games have it tough. With the average indie game going for less than $9 on Steam and developers only selling a few copies according to data from PC Gamer, success is becoming increasingly rare for indie games. But that’s not to say that indie...
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