Game Marketing Genie Blog / Mobile Game Marketing (3)

Are you looking to attract more players to your iOS mobile game by improving the effectiveness of your ads? Creative testing is one of the things you need to do to ensure you have the right assets to promote your game. This is where you create...

Advertising is a crucial part of the mobile gaming industry. However, the ad formats you choose to deploy in-game will determine if users continue playing or abandon your game forever. Players aren’t opposed to seeing ads in their games, but they...

The mobile game market is very crowded. New games are launched every day, meaning the number of your competitors will increase with time. Faced with such stiff competition, your best course of action is to reduce your mobile game churn rate and...

Apple’s release of the iOS 14 update has had huge effects on the mobile game and app advertising space. The update gives Apple users the choice to block the IDFA (Identifier for Advertisers) from their apps. Among other things, this means that apps...

Merge and puzzle games are all the rage right now. The games are doing well because of their simple mechanics and engaging meta-layer elements that include building, treasure hunting, building and resource management. The games are especially...

Pokemon GO, Fortnite and Polytopia are a few examples of free to play (F2P) games that went viral and became major players in the gaming world. Many game devs (perhaps even you too) hold these games as shining examples of the kind of success to...

Are you thinking about marketing your products or services using the esports industry? You’ve made a good choice.

The esports industry is booming, and many businesses have already taken advantage of the advertising space it offers. While esports is...

So, you’ve created a brand new mobile game and want to enter the market. But how do you gain traction for your app among millions of others? Conversion rate optimization (CRO) is your answer! Whether you want to increase the number of players,...

Casual games make a major part of the gaming industry. These games support instant gameplay and are played with simple mechanics such as timing, agility, stacking, and turning. A recent study found that 56.6 percent of gamers consider themselves...