Game Marketing Genie Blog / Social Media Marketing Strategy

You have successfully developed a game, and now you’re thinking about how to reach the target audience. If you’re wondering what an efficient and effective way to reach your audience is, the answer is simple: social media marketing.Social media has...

Did you know that by 2025, the global gaming market is expected to reach $300 billion? It’s no surprise that the number of players will grow, with the total potentially exceeding billions.

In this industry, visual marketing dominates. Think about...

Visual novel marketing is essential for small game studios looking to promote their narrative-driven games. The graphic novel industry has experienced significant growth in recent years, and according to market share data from Comic Book Revolution,...

For success in the gaming industry, a captivating and immersive game is only one side of the coin. The other is positioning your game so your audience can learn about its existence. 

Mastering gaming social media isn't just about making content and...

Every month, over 30 thousand apps enter the iOS App Store (source: Statista). Although only a few of these apps are geared toward social media, they all compete for the top spot. Among them, one trend worth noting is the rise in popularity of...

With the advent of new digital marketing strategies, advertising costs have skyrocketed. Today, gaming brands have to pay an excessive amount to market their games, acquire new players, and establish brand authority.

Fortunately, there are multiple...

The global gaming market will be worth over $250 billion by 2025 according to PR Newswrite. Without a doubt, the gaming population is increasing worldwide. While this is a positive signal for all gaming brands, many studios fail to reach their...

Paid advertising is very effective when it comes to generating brand visibility. Considering paid ads to promote your game is a great way to attract traffic faster when compared to content marketing strategies like SEO, social media, and email...

You’re making a new game and have a date set for its launch. But you’re still one step behind - you must consider your game launch marketing strategy!You should think about this process well before the game is launched or even complete. However,...