Game Marketing Genie Blog / Video Game Marketing

Putting a lot of effort into your gaming content and products, but aren't seeing the results you want? If your target audience can't find you when searching for related keywords, they'll stumble upon your competitors instead. But the problem is not...

For game developers, nothing's more frustrating than seeing players come and go without a trace. You spend countless hours crafting a game to be enjoyed, only to have your efforts go unnoticed. Add an economic downturn to the complicated mix, and...

In today's competitive gaming landscape, keeping players engaged and retained is THE most critical aspect of game development. 

Did you know 70% of mobile game players churn within the first three months? (source: Statista). Don't let that happen to...

Are you frustrated that your game isn't getting the recognition it deserves on Steam? You're not alone! 

As a business, you gain incredible amounts of data everyday from various sources including your marketing campaigns, social media pages, websites, and more. This data contains a wealth of information that if managed and identified correctly can help...

Do you need help attracting and retaining players for your game? Are you falling behind in the crowded gaming market where new games are entering what feels like every other second? Don't let your competitors outdo you! It is time to create...

Game marketers are obsessed with metrics like CPI, ARPU, and DAU. They are the key to unlocking campaigns that drive downloads, leading to better marketing strategies and exposure for your game. 

But not all metrics are equal.

Given the variety of...

Gaming will be THE industry to watch in 2023. Millions of consumers who used gaming to cope with the pandemic's uncertainty have continued to play for enjoyment as an integral part of their lifestyles in 2023.

Gaming platforms are no longer just for gamers. Last year, advertising in mobile games, including non-gaming brands, was a popular marketing tool. According to an InMobi report, 60% of advertisers began using mobile gaming advertising in the...