Game Marketing Genie Blog / Video Game Marketing

by Game Marketing Genie, on 14-Jul-2020 13:47:03

Your game is special. You’ve put in a lot of time, effort, and money into making it and now it’s ready for the market. To attract the right players, your …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyTargeted AudiencesGame Launch

by Game Marketing Genie, on 09-Jul-2020 10:01:21

In the final moments before launching a game, marketing is usually the last thing on most developers’ minds. The truth, however, is that it should be first. Without proper marketing, …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyTargeted Audiences

by Game Marketing Genie, on 07-Jul-2020 10:11:36

Gamers thrive on the internet, and social media is a big part of their existence. From connecting to like-minded gamers to discovering new releases, social media has a number of …

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Topics:Social Media MarketingGaming CommunitiesVideo Game Marketing StrategyVideo Game MarketingDigital Marketing StrategySocial Media Marketing StrategyTargeted Audiences

by Game Marketing Genie, on 02-Jul-2020 09:56:26

The video gaming industry is ever-evolving. From the handheld Nintendo Game and Watch in the 1980s to the VR gaming of today, we have made quite a leap in technology …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing Strategy

by Game Marketing Genie, on 30-Jun-2020 10:38:27

With YouTube ranked as the second largest search engine behind Google, it presents game developers with a valuable opportunity to get their titles discovered and to connect through video. Video …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyYouTube MarketingVideo Marketing

by Game Marketing Genie, on 25-Jun-2020 12:26:09

The gaming industry had it easy in its earlier years. You’d release a game, and a whole gang of players would jump on it. But there weren’t as many games …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyGame Launch

by Game Marketing Genie, on 23-Jun-2020 10:42:56

Celebrities are known to endorse products, from handbags to video games. You often see the stars of Hollywood featuring in ads of big brands. This has branched into a different …

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Topics:Influencer MarketingGame Influencer MarketingVideo Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyInfluencer Marketing StrategyGame Launch

by Game Marketing Genie, on 11-Jun-2020 11:58:26

A great brand image is essential in today’s competitive business environment. You’ll need a solid brand identity to stand out among the competition and capture your customer’s attention, regardless of …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing Strategy

by Game Marketing Genie, on 09-Jun-2020 11:26:32

Great games have a conversion rate of 19% to 30% on Steam, while average games clock around 5% to 7%. However, most of the games that hit Steam never earn their investment …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing Strategy

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