Personas assist marketing teams in developing a representation of their primary user segments. Every major brand has its own personas, so if you don't have one, your competitors are targeting your audience while you wait.Consider every major...
Imagine a scenario where every potential player who clicks on your online ad becomes a lead.
And then every lead converts into a paying customer.
The truth is that less than 3 out of every 100 people who click on an ad will convert into paying...
What makes game trailers almost as anticipated as the games they're promoting?
Online fan spaces and gaming industry events are hotspots for heated discussions about cinematics. In a matter of minutes, the cinematic game trailer must present and...
With the advent of new digital marketing strategies, advertising costs have skyrocketed. Today, gaming brands have to pay an excessive amount to market their games, acquire new players, and establish brand authority.
Fortunately, there are multiple...
The global gaming market will be worth over $250 billion by 2025 according to PR Newswrite. Without a doubt, the gaming population is increasing worldwide. While this is a positive signal for all gaming brands, many studios fail to reach their...
NFTs, or non-fungible tokens, are irreplaceable assets giving users authority over digital assets, like artwork or music. NFTs thrive in communities. These communities are spaces where like-minded people with immense interest in NFT and metaverse...
Indie games often have it rough. Not all of them will be the next Stardew Valley or Minecraft. But that doesn't mean you shouldn't give your marketing a red hot go because your game exists for a reason. Maybe you found a niche in the market. Perhaps...
Instagram is users' go-to platform for consuming visual content. The platform's virtual footfall is skyrocketing, with Meta continuously releasing interesting features like Reels. Instagram is the place to be, specifically for gaming brands....
User-generated content, popularly known as UGC, is a modern-day word-of-mouth recommendation. But what is UGC? UGC is the unpaid or unsponsored social media posts that users upload praising a brand’s product or service. It impacts the purchasing...
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