The world of influencer marketing has proliferated in the last couple of decades, evolving from a few famous bloggers to an industry full of different niches, styles, businesses, and promotional material.Influencers are now a major part of the...
The global gaming industry now exceeds $300 billion in value (2021 stats: data from Accenture), and is anticipated to grow at an incredible annual rate of 10.5 percent until 2026. It will be difficult for your brand new game to capture the attention...
If you are releasing a new app, you’re up against a lot of competition. As of the 3rd quarter of 2020, there were 2.87 million apps on Google Play Store and 1.97 million apps on the Apple App Store.
This is the competition your precious app faces,...
You've spent a lot of money and put in a lot of effort to develop an amazing game with envious depth. The user experience is as rich as Elon Musk, and you're convinced players will be lining up to download your game as soon as you release it. Guess...
Game marketing isn’t an easy business, especially if you don’t have much expertise. With a sea of competitors and more games releasing every year, as a gaming studio or developer, you might struggle to see a future for your video game.Luckily, we’re...
There’s a reason why the big names in gaming we all know have made it in the market for decades. Whether you’re an indie game developer or an accomplished game publisher with a catalog of games behind you, it is impossible to make a mark on your...
If you've got a new game or are launching to a new market, then you need a go-to-market (GTM) strategy. Competition in the gaming industry is very fierce, and with limited resources to market your game, you need a proper plan to ensure you're on the...
The last two decades have seen tremendous gains in the mobile gaming world. What may have started for many as a casual game of Snake on Nokia phones is now a multi-billion dollar industry. In fact, 60% of the total gaming market is dominated by...
Your mobile game has finally launched. You have managed to attract a lot of users who play your game regularly. This is excellent news.
But if your app’s download rate has started to plateau or even decline, you’ll have to come up with creative ways...
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