The iOS App Store and Google Play Store are both flooded with apps, making it hard for your app to get the results it deserves. That’s why you need to know the right strategies to help your game stand out in today’s hypercompetitive market. While...
Technology is constantly changing, and the video game industry is no different. We are heading to a future where discs, downloads, and even consoles may not be required since people will be able to stream their favorite games across the internet...
The boundary between the real and virtual worlds continues to break down, offering users breathtaking experiences that, only a short time ago, were the stuff of science fiction. With technology advancing rapidly, the things we used to see in Star...
Podcasts are hot right now. They fit seamlessly into our busy lives, allowing us to listen to interesting material as we go about other chores, travel or relax. Podcasts are presented in a personal context, making them a great pick for users who...
Is it enough to have a great game? Not if your audience doesn't know about it. Working on a press release with your game's launch or updates is one of the best ways to create that spark. And if you're not out there announcing your news, you can bet...
The gaming industry is growing in leaps and bounds. The rise of gaming as a major form of entertainment has captured audiences around the world. But the competition in this industry is fierce with hundreds, if not thousands, of games being added to...
Every season offers unique opportunities for companies to thrive. Even if your business is not seasonal, your customers react to different events in predictable ways you can take advantage of. Consumers tend to spend more during holiday seasons,...
Marketing is the driving force of the modern business world. A good game marketing strategy has a lot of components, and understanding the ones you need can be hard. Getting this component mix right is crucial for a winning marketing campaign, with...
The marketing industry relies a lot on research. Market research is about looking at your niche and churning through data to gain insights about market trends, potential audiences, competitors, and more.
As a game developer, studio or other brand...
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