Game Marketing Genie Blog / Video Game Marketing (20)

Data and analytics lie at the heart of marketing, and are an indispensable secret to the success of most viral game marketing campaigns. As a game developer, there are many diverse metrics that you can watch, understand and optimize.

So, what are...

The gaming industry has grown into one of the biggest parts of the entertainment industry with video gaming now available for everyone. With the advent of live streaming, mobile gaming, AR and VR, it only promises to grow bigger and better. With the...

Marketing is the process of “finding a market” for products – releasing a product to the public and ensuring that enough people know about it to give it a fair chance of success.

Video game marketing is all about ensuring your game has an audience....

With your team, you have created a fantastic game, and you can't wait to introduce it to the gaming community. You've heard stories of games failing, but you are convinced this fate will not befall you since you have done everything to make your...

Game development companies shell out billions of dollars making and marketing games every year. However, making your marketing count isn’t easy if you’re inexperienced in that area. Game development and marketing are both crucial for your game’s...

Marketing a game is as essential as designing levels and polishing the user interface. The big development studios are spending millions on ads and celebrity endorsements. If you can't compete on these terms, your best bet for finding players for...

Great games are backed up by great marketing efforts. If you’re a game developer with a myriad of marketing channels, it is easy to be confused while designing your game marketing strategy. Take a look at this video game dev marketing checklist that...

The gaming industry is continuously growing. With numerous games being introduced every year, there are an increasing number of choices for players. This means that without an effective game marketing strategy in place, your game will be lost....

There are many game marketing tips floating around the Internet. But some of these will lead you down the wrong path. Listen to the leading video game marketing experts to find out what you need to know.