Game Marketing Genie Blog / Video Game Marketing (21)

With the increase in smartphone sales around the world, podcasts are increasingly becoming popular and are becoming a preferred form of entertainment. According to MusicOomph, the younger generation accounts for 67 percent of that listens to podcasts

Video games explore new worlds and untold stories, guiding players to feel emotion and conflict, and can also engage players in a meaningful, memorable, and influential way. But it's not all just escapist fun — you've got to work hard to get your...

Imagine your game being featured on well-known gaming news sites.  That impact could augment your brand awareness and up your sales, wouldn't it? This is why the press is an integral part of the success of your game.Before you release or launch your...

App stores are flooded with applications of all sizes. The numbers show almost 2.6 million apps on Google Play Store and over 3 million on iOS App Store (source: Statista). If you don't ensure your app makes an impact after launching it, then the...

Many people consider gaming to be a fun pastime activity, but the reality is that esports is rapidly becoming one of the world's most lucrative industries. For those who aren't familiar, esports is competitive video gaming played at a professional...

Esports is a rapidly growing segment of the gaming industry, with its fan base growing each year. Seeing its potential, many popular gaming and non-gaming brands have been using esports marketing for brand promotion. Some of these brands include Red...

Over the last few years, live streaming has grown from a fun pastime into a crucial social feature. Nearly every social media platform now offers some form of video broadcasting to allow users to engage with their audiences in a live environment....

Today, live streaming platforms worldwide have a multitude of users that check in every day. Several live-streaming platforms exist in diverse verticals, including personal development, entertainment, e-commerce, education, as well as gaming, of...

Marketing is no longer just about showing prospective customers why they should buy. You need to make them feel as though they are connected to your brand – whether this connection comes in the form of a want to buy, a positive brand image, or a...