Game Marketing Genie Blog / Video Game Marketing (22)

Over the last decade, indie games have grown in popularity and in number. Emerging as early as the 1970s, indie games were the precursor to the games we know and love today. Unlike AAA games which have higher marketing budgets and a larger team of...

If someone lands on your website and is presented with a bad UI (user interface), there’s an extremely low chance that you’ll get them to engage or convert. Likewise, if you have a bad UX (user experience) within a video game, you’ll probably stop...

Narrative is an essential part of any good video game. It helps the players engage with the story and relate with the characters, and also helps you find important opportunities to market your game.

Whether you are creating a role-playing game like ...

Mobile gaming is a significant market segment in the gaming industry. According to a report from App Annie, the mobile gaming segment is on track to surpass $222 billion in revenue in 2022 (source: Business of Apps). The number of mobile games...

After creating an amazing mobile game, the next thing you need to do is measure its performance. This comes after the app has been released to the world, and there is some uptake among players. Even if your target audience responds well, you still...

With a plethora of games being introduced every month, the gaming industry is one of the most competitive industry segments and by far one of the fastest growing industry segments across the globe. According to New Zoo, the global gaming market is...

The marketing world has changed. No longer can you rely on traditional methods to sell your games. With today's gaming audience active on social platforms like YouTube and Twitch, working with influencers is one of the best ways to acquire new users...

Marketing can engage and nurture your potential customers if done in a way that doesn't push them away. Directly targeting your audience with ads doesn't work as well anymore, and most consumers view ads more negatively now than in the past. There...

As a gaming studio, you’ve got a lot of options for reaching your players. Most of the old methods like TV ads don’t work as well anymore, but email marketing is still widely used. Why? Because it has defied the odds to continue providing brands...