by Game Marketing Genie, on 20-Aug-2020 10:59:48
Mobile gaming is a significant market segment in the gaming industry. According to a report from App Annie, the mobile gaming segment is on track to surpass $222 billion in revenue in 2022 (source: Business of Apps).
The number of mobile games available on the iOS App Store, Google Play Store, and other specific markets' app stores is constantly increasing. Because the number of games is high, you need the right strategies for your game to flourish in this market. Here are the five elements you require for a successful video game marketing campaign.
1. App store optimization
Like SEO, app store optimization (ASO) is necessary for visibility within app stores to increase your conversion rates. Conversion numbers speak about your game's performance. The advent of these app stores stimulated the development of apps across different industry segments. The two leading app stores in the market, the Google Play Store and the iOS App Store, have around 2.6 million and 3.7 million apps available for download, respectively (source: Statista). With such a vast number of apps available to your audience, do you think it is easy for them to find your game? Make your game rank higher by understanding how app store optimization works.
ASO is an organic method to boost your visibility in app stores. More visibility implies more downloads, and your first step to increased downloads is making your game easy to discover. So, you'll need to undertake thorough keyword research for your mobile game and use them throughout your app's listing to get ranked higher in these search listings. Your search ranking position results in the app corresponds directly to the number of app downloads. But remember not to go overboard with your keywords!
You'll also need to ensure your listing is attractive, with compelling images, videos and copy. A polished listing is the one that's going to get you results!
Want to make your game's app store listing get you customers? Read more in App Store Optimization: How To Make Your Mobile Game Stand Out.
2. A good landing page
A landing page is a place for your audience to find out more about your game. A decent landing page could include:
- An attractive headline
- Compelling CTA (call to action) buttons
- Screenshots of your game
- A video showcasing the game's interface
- Social icons for your audience to connect with you
- Testimonials that add the human element
- And an interactive contact us section
Some landing pages also include benefits and subscriptions sections which help keep your audience updated about your game's latest revisions and can add them to your email list.
Inexperienced marketers in this industry often drive traffic from the ad campaigns to the website's home page, which may prove ineffective. Every campaign needs to have a tailored landing page. These pages can also help you track the success of individual marketing campaigns.
Creating a decent landing page is also an opportunity to show off your design abilities. Before designing landing pages, you must ask yourself the following questions to help deliver the best experience to your audience and get your work to lead to conversions.
- What is the goal of this campaign?
- Who are we competing against?
- Who is the target audience for this specific campaign?
- How do I accomplish this task?
For all the best website and landing page tactics, check out 8 Tips to Ensure a Smooth User Experience for Your Website.
3. Paid ads
Ads are one of the best ways to engage your potential audience. There are a variety of formats you can use to create successful paid ads. One of the most common is image-based ads with creative copy. But rather than simply making image-based ads, you could also try opting for video ads to give users a taste of your game.
Another ad type that has witnessed explosive growth in the last decade is playable ads. A playable ad allows the users to experience the game before downloading it by giving players a snapshot of what playing the game is like. This method is more effective than static image ads that don't directly engage your audience. Brands that use this strategy often experience a spike in conversions, audience retention, and revenue. If you want to increase user acquisition, this is one of the best strategies for you to pursue and can be accomplished with ease with the help of a video game marketing agency.
Find out more about playable ads in our blog, Why are Playable Ads a Great Way to Pitch Your Mobile Game?
4. A strong social media presence
Social media is an indispensable platform for connecting with video game lovers. Gamers use these platforms to connect with games they love and the communities behind them. If you’re not looking at these platforms as a potential place to share gaming content, you haven’t realized the opportunities it offers. You can use this space to promote news, educate your audience about the latest updates and releases, and connect with them directly. Try hosting live events or partnering with influencers to stream your content. Another great use of social media is for giveaways. This is an approach that always gets attention from the community and is perfect for creating the buzz you need to promote your game. Social media is excellent for connecting with, engaging, and building relationships with gamers.
Keeping up with your audience and increasing user acquisition are other prime reasons for maintaining a solid social media presence. Create a strong team to help you manage your social channels, and you’ll see results!
Want to connect with your audience? You'll need to use the right platforms. Learn more here: What Are the Best Social Media Platforms to Market Your Game On?
5. Influencers
Influencers are the future of marketing. They have a genuine follower base who value their opinions and recommendations. Influencers are categorized based on their follower count into nano, micro, macro, mega and celebrity influencers.
Data from the Digital Marketing Institute reveals that around 40% of internet users have ad blockers installed on their computers, and 15% have them installed on their smartphones. This means that the chance of your ads being visible to your target audience is minimized, even if you advertise on leading platforms. Influencer marketing is a crucial part of any good marketing strategy. This method helps you avoid ad blockers and lets you truly connect with your audience without blockages.
The influencer marketing industry has been skyrocketing with the prevalence of social media. The Digital Marketing Institute shows that businesses that invest in this marketing method earn approximately 6.50 USD for every dollar they invest. Some of them can earn as much as 20 USD per dollar invested.
Twitter states that 40% of users purchased products directly from influencers' recommendations. But why does it work? Because as much as 70% of teenagers trust the opinions of the influencers, they follow. Furthermore, six out of 10 teenagers follow the advice given by influencers they follow. With these statistics, it is clear that influencer marketing is a must-have channel.
Find out more about influencer marketing in our blog over on Atisfyreach, How to Create an Influencer Marketing Strategy.
Fulfill your quest with mobile game marketing strategies
Mobile game marketing is your key to the quest for success! Take control of your new game and make its marketing matter with the help of our insider tips in Mobile Game Marketing: Your Complete Guide to Success.
Marketing your mobile game is easy, if you have the right strategies. And the right mobile game marketing agency!
The team at Game Marketing Genie can help you draft your strategy from end-to-end which includes creating attractive landing pages, managing your paid ad campaigns, helping your game establish a strong social media presence, working on your influencer marketing strategy and more.
Focus on what’s important while our video game marketing experts take care of everything else. Contact us today!
