Game Marketing Genie Blog / Video Game Marketing (26)

Everyone gets paid ads in their social media feeds — including you, we're sure! These posts are usually tagged and come from brands that may be of interest, appearing as "promoted," "sponsored," "featured," or similar. These appear because you're...

There is no point in having a gaming studio if you’re not bringing in players. You want your audience to convert, and you need to market in a way that does this.You can invest in search and social media ads, content marketing, and more to promote...

Digital marketing is one of the biggest - if not the biggest - forms of marketing available to game devs today. Your audience is bound to exist online somewhere, and you need to use this knowledge to attract and delight them so they start (and...

Only half of all small businesses survive past their fifth year. This is because they face difficulties that bigger, established brands often don’t have to imagine. Smaller teams, lower budgets, less to fall back on - there’s a lot that can go wrong...

There are hundreds, if not thousands, of new businesses being created every day. So, how do you stand out from the rest and start getting qualified leads? Content marketing is one of the best ways for your gaming studio to achieve both of these...

Digital marketing is a multi-faceted concept. It includes anything from the creation of short email and social media content to the structure of company websites, blogs and online advertising. But what do these marketing channels have in common?...

Brand trust is an intangible but invaluable asset that any business should strive to have – and the game industry is no exception.

But, like any valuable asset, brand trust takes a lifetime to build and a moment to lose. So, how do you deal with...

The power of Facebook Ads continues to grow, making it an increasingly effective platform for promoting mobile games. For smaller agencies operating with tight budgets, navigating the competitive landscape can be challenging. However, this is...

The subscription economy sounds like a buzzword, but its meaning extends further than a catchy phrase. It illustrates the world’s shift from a product-based economy to a subscription-based one (estimated to be worth $420 billion in the US in 2015)....