Game Marketing Genie Blog / Video Game Marketing (25)

It’s a hard world out there for new video gaming companies.

But it doesn't mean you can't make it. While not in the gaming industry, there are plenty of successful unicorn startups whose names you’ve probably heard of. These include Uber, and more...

More and more businesses are taking their marketing strategies online. 

You might be wondering what the reason for this is. Out of the almost 7.75 billion people in the world, more than half all have their own unique smartphone or are internet...

The marketing strategies you’ve used in the past won’t work for you the same way they used to. Any good business knows that they need to stay up-to-date to ensure that they stand out in their market. This includes researching trends, rethinking...

By now you have heard of COVID-19 and the impact it has had worldwide. However, it is not possible to predict the effect it will have on people and the economy in the long run. At the time of publishing, there are over 900,000 cases across the world...

Most brands have made the move to digital advertising in recent years. There is a good reason for this - your audience exists online and you’re missing out on opportunities if you don’t choose to reach them there.

But it’s not only a powerful tool...

You’ve had people play your game before, so why not try to hold onto them as recurring players? People who have interacted with your content or have seen your advertisements are already aware of your game. 

They have seen these things because they...

Your gaming studio distributes fresh content among its social media channels, creates advertisements and attracts new customers every day. You try to reach the right players at the right time on the right channels, using tools that target these...

There are various ways to advertise online. You can look into social media ads, search ads, email marketing and more. But many of the ads that you and your players will see on a daily basis come in the form of banner ads, videos, static images and...

Your competitors are on social media, snapping up customers and nailing their content. In a world that understands the importance of these platforms, if you're not putting out incredible content that engages and retains your players, then you're...