Game Marketing Genie Blog / Video Game Marketing (24)

Celebrities often endorse products, from handbags to video games. Whether at an event, on TV, or splashed across social media, these endorsements translate into big earnings for their partnered products. However, it's actually not the big-budget...

A great brand image is essential in today's competitive gaming environment. A solid brand identity will help you stand out and capture your players' attention, which is critical in an industry packed with new content daily.Every good brand has...

Great games have a conversion rate of 19% to 30% on Steam, while average games clock around 5% to 7% (according to data from GamesIndustry.biz). However, most of the games that hit Steam never earn their investment back. Why? Because gaming is a...

As much as 91% of young customers today trust online reviews, according to data from Search Engine Journal. For many, they carry weight similar to personal recommendations from friends, and are checked thoroughly before investing in a new game. Your...

With thousands of games being launched on Steam and other platforms every year, it can be difficult for your game to get recognized among all the noise. This is very challenging for smaller game studios in particular, especially if they don’t have...

When preparing to launch your game, you might be tempted to only use one or two marketing channels instead of managing multiple.

Unfortunately, this isn’t one of the cases where your gut feeling is right. This is because your customers’ needs and...

The digital revolution has made it easy for developers to market their games online. Customers have also embraced this technology with the popularity of online shopping increasing more every year. Your website is one of the most powerful tools you...

Customers are at the heart of every successful company. The days of competition being based on price and one-size-fits-all marketing campaigns are over. To acquire and retain customers, businesses have to interact with them and build one-on-one...

Mobile devices are used by almost everyone now, from young children to adults in their later years. About 90 percent of the time spent on mobile devices is app-based, resulting in a huge market for mobile apps. This has resulted in an oversupply of...